請問沉沒成本 - 經濟

: 來源: (例如: XX 年度高考, XX 年度研究所考)
: 95台大國企經濟學考題
: 科目:
: 經濟
: 問題:
: Which of the following statements demonstrates an understanding of the
: importance of sunk costs for decision making?
: a.Even though I hate my MBA classes,I cant quit because I've spent so much
: money on the tuition.
: b.To break into the market for soap our firm needs to spend ￡10M on creating
: an image that is unique to our new product.When deciding whether to develop
: the new soap,we need to take this marketing cost into account.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
: 答案是 a 錯 b 對

take into account 中文應該是''把......考慮進去''吧

而不是''記入會記帳內''

XD

怎麼一堆人都翻作記入帳內

http://tw.dictionary.yahoo.com/search?ei=UTF-8&p=take+into+account

所以答案應該ab都錯

因為不管是MBA學費 或者是行銷費用

都在作決策時已經發生 收不回來 都是沉沒成本

都不應該在作決策時考慮





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