請問沉沒成本 - 經濟

來源: (例如: XX 年度高考, XX 年度研究所考)
95台大國企經濟學考題
科目:
經濟

問題:
Which of the following statements demonstrates an understanding of the

importance of sunk costs for decision making?

a.Even though I hate my MBA classes,I cant quit because I've spent so much

money on the tuition.


b.To break into the market for soap our firm needs to spend ￡10M on creating

an image that is unique to our new product.When deciding whether to develop

the new soap,we need to take this marketing cost into account.



答案是 a 錯 b 對




我的想法:我覺得應該是兩者都對吧,按照沉沒成本的概念,應該是只投入而結束營業時無法變

賣的成本,a應該符合此定義吧

而b也是一樣等營業結束也是無法變賣的

不知各位有什麼看法呢???拜託各位幫幫忙了!!謝謝<_ _ >

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