投資型保單的優點 - 保險
By Ingrid
at 2008-06-20T17:48
at 2008-06-20T17:48
Table of Contents
某銀行:
理專:X先生,對不起,您的定存我們不能收,路口XX銀行的利率比較高
請你去那邊存會比較好!
客戶:囧........
=>好業務
某咖啡廳:
三商美邦業務員:X小姐,對不起,我不建議您購買我們這張連動債,因為
同樣的架構,保誠的保證收益比我們的更高,所以請你
跟保誠的業務員接洽...
客戶:囧........
=>好業務
國泰某通訊處:
國泰某區主任:XXX,你為什麼賣我們家的醫療險給X先生?市場上明明遠
雄的保費又便宜,保障又好,你為什麼不請他跟遠雄投保?
業務員:囧.........
=>好業務
某速食店:
業務員:X小姐,對不起,上次跟您談的那件投資型保單,我覺得您還是不要
購買好了......
客戶:????
業務員:因為實際上,您需要的保障加投資規劃,用基金+定期險效果會更好...
客戶:可是我每月只有兩千元的預算,怎麼又買定期定額基金又買定期險?
業務員:那你等有錢一點再去買就是了,我現在賣你投資型保單,我佣金抽太
高,心裡會不安,過幾年你發現基金+定期險比投資型保單多賺不少
錢,我更對不起自己的專業跟良心......,總之,投資型保單不好.....
妳還是買基金+定期險吧...
客戶:囧..........
=>好業務
某戶家庭:
兄:你幹嘛買一台MP3隨身聽又買一台FM收音機?都什麼年代了....?
弟:因為我今天去NOVA,跟店員說我要有FM功能的MP3隨身聽,但店員推
薦給我的,每台都很貴,後來我發現買這台MP3隨身聽跟FM收音機加
起來的價格比他介紹的便宜一千塊,我就買了.....(得意)
兄:可是你這樣一次要帶兩台出門,不會嫌不方便嗎?
弟:可是我省了一千塊ㄟ......,你想想看,油價電費水費瓦斯都漲,就
薪水沒漲,一千塊省下來,十年的複利效果是多少你知道嗎?(猛按計算機)
=>好聰明
------------------------------------------------------------------------------
我不知道為什麼老是有人喜歡用非黑即白,凡事習慣用二分法的態度看事情
我只知道隔著髒掉的玻璃看世界,世界永遠是骯髒的......
我不知道為什麼少數不肖業務員用不當或是銷售基金的方式行銷投資型保單
會變成投資型保單不好,只要沒有用基金+定存規劃的都是傻子
只要銷售投資型保單的業務就是不專業,滿腦子只想賺錢
我更不知道為什麼把市場上熱銷,貼近大眾需求的投資型保單介紹給客戶
會變成因為它佣金高,所以業務員都只推薦給客戶投資型保單
最奇怪的是,因為我幫投資型保單講話,所以我是業務
因為我幫投資型保單講話,所以表示我想在板上賣保險?
不要以為讀了保險相關系所就代表你對保險很專業
你接觸過多少客戶?了解客戶的想法跟需求嗎?
你讀過幾張保單條款,看過幾張投資型保險的DM?
你參加過商品研發會議,討論過商品行銷策略及目標族群嗎?
你知道理論跟實務的距離有多遙遠嗎?
不要以為每天上上CFP板,Fund板,數字比較比較,了解幾張大家在討論的商品
你就是專家.......
台灣有幾家銀行,幾家投顧,幾家保險公司?
設計出來的商品,不同的通路有不同的行銷策略
不同的相關費用,不同的費用彈性
太過一廂情願的想法,不過是坐井觀天
了解的商品越多,會越發現,商品本身的價值很難比較
該了解的,是商品在客戶心中的價值
該了解的,是客戶的想法......
其他的文我懶得回了
珍重自己的想法吧!
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