美國監管當局 傳考慮強制Google出售Chro - 股票

By Irma
at 2020-10-12T17:42
at 2020-10-12T17:42
Table of Contents
1.原文連結:
https://bit.ly/3nHDX1a
※過長無法點擊者必須縮網址
2.原文內容:
美國監管當局 傳考慮強制Google出售Chrome
傳美國監管機構正考慮分拆科技大廠Google一手建造的數位帝國,包括強制出售其主力事業
、網路搜尋引擎Google Chrome。
適逢美國司法部和多位州檢察長準備對這個網路巨頭提起訴訟,美國政治雜誌Politico綜合
多項消息來源報導,這項由政府提出的訴訟預料在幾周內開始,此前數月外界持續揣測美國
官員將利用何種方式限制Google在網路廣告的主導地位。Google網路廣告事業每年營收達1,
300億美元,市占率達37.2%。
根據GlobalStats的數據,Google Chrome的全球市占高達66.3%。Google旗下最為人知的廣
告堆棧(ad stack)是數位廣告公司Doubleclick,提供廣告買賣雙方使用的工具,和主要
的廣告投放工具。
Google這些工具和被視為封閉的營運模式,已導致許多人指控Google不當控制網路廣告市場
的各層面,還在2015年決定封鎖第三方廣告。
Google也主導一個極敏感的領域,即Chrome 拒絕第三方使用cookies。
Politico也說,最近這方面針對Google的討論,和司法部努力打擊Google在搜尋引擎市場的
主導地位是兩回事,許多人認為司法部最快將在未來一周進行干預。
3.心得/評論:
※必需填寫滿20字
美國政府真的要出手了喔
不是國會聽證講講而已?
再幾周觀察
--
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