現金牌奏效 元大、華南卡夯 - 信用卡
By Mason
at 2014-07-30T16:02
at 2014-07-30T16:02
Table of Contents
現金牌奏效 元大、華南卡夯
2014年07月29日 04:09 中國時報
黃琮淵/台北報導
http://img.chinatimes.com/newsphoto/2014-07-29/Clipping/656/B91A00_T_07_02.jpg
現金牌有如神助,發卡小兵意外走紅。元大鑽金卡上市不到一周,進件超過3000張,打破
該行紀錄;華南銀超級現金回饋卡更誇張,因進件暴增導致審核不及,卡關件數破萬,快
速竄紅讓內部招架不住。
信用卡重回現金回饋戰場,相較於過往由大型發卡行開戰,這回情勢逆轉。華南、合庫不
約而同將回饋率拱上1%,華南更開出3年不縮減的支票;元大銀則後發先至喊上1.2%,
讓這波發卡戰況空前激烈。
相較於「小兵」靠著高回饋率攻城掠地,大型發卡行似乎無力招架。如花旗新的現金回饋
無限卡,原本以為回饋率0.88%夠高,但推出不久就被華銀「打臉」,乏人問津,成為花
旗發卡史上最慘烈一役。
同樣慘不忍睹的還有北富銀,其數位回饋卡喊出0.7%,如今後繼無力,淪落到要靠LINE
卡通明星登卡面硬撐人氣;至於新的台哥大御璽卡雖標榜1%,但卻層層設限惹惱卡友,
恐怕也將步上出師未捷之路。
銀行業者分析,中小型發卡行因缺資源加上玩紅利點數玩得不夠熟練,只能單純打現金回
饋戰,沒想到一喊出1%馬上吸引婆婆媽媽搶著辦卡,真的是無心插柳的結果。
其中華南超現卡因打出前3年免年費、1%現金回饋率不只無上限,且保證至106年底,因
條件相當誘人,許多存戶乾脆VISA、萬事達及JCB都辦了,「超現三兄弟」一次辦的結果
,造成審核塞車,卡關件數超過1萬張。
有華銀衝前面,元大銀油門直踩到底,上周推出國內刷卡回饋1.2%、海外2.2%的鑽金卡
也引發話題,由於兩項回饋率均刷新紀錄,利誘之下,首周進件張數就超過3000張,一舉
扭轉過往發卡頹勢,表現驚艷。
中國時報:http://www.chinatimes.com/newspapers/20140729000721-260110
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