會員制度 - 經濟
By Zora
at 2008-03-16T16:46
at 2008-03-16T16:46
Table of Contents
是用地二級差別取價(分段定價法)的兩段定價法(Two-Part Pricing)
獨占者要求消費者先付一比權利金之後再依購買量收錢
之所以採兩段定價的原因在於第一級差別取價很難實施
第一段收權利金比照第一級差別取價
第二段採P=MC
最明顯的例子就是高爾夫球場吧 (會費很貴 以篩選顧客群)
COSTCO先收一筆權利金 再讓會員可以用較低的價錢購買 (P=MC)
=
有錯請更正
--
垂死病中驚坐起,笑問客從何處來。
--
獨占者要求消費者先付一比權利金之後再依購買量收錢
之所以採兩段定價的原因在於第一級差別取價很難實施
第一段收權利金比照第一級差別取價
第二段採P=MC
最明顯的例子就是高爾夫球場吧 (會費很貴 以篩選顧客群)
COSTCO先收一筆權利金 再讓會員可以用較低的價錢購買 (P=MC)
=
有錯請更正
--
垂死病中驚坐起,笑問客從何處來。
--
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經濟
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By Yedda
at 2008-03-17T23:15
at 2008-03-17T23:15
By Olga
at 2008-03-18T22:37
at 2008-03-18T22:37
By Genevieve
at 2008-03-22T19:59
at 2008-03-22T19:59
By Ethan
at 2008-03-25T01:57
at 2008-03-25T01:57
By Puput
at 2008-03-29T14:45
at 2008-03-29T14:45
By Brianna
at 2008-03-31T09:40
at 2008-03-31T09:40
By Isabella
at 2008-04-03T19:26
at 2008-04-03T19:26
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