外送平台有可能泡沫化嗎 - 股票

By Elizabeth
at 2019-08-07T09:20
at 2019-08-07T09:20
Table of Contents
※ 引述《ss8901234 (絕命六龜葡萄)》之銘言:
: 之前都沒有什麼人知道外送平台的服務
: 現在大家幾乎都知道了
: 目前兩大食物外送是熊貓跟UE
: 這個產業未來會不會泡沫化呢
: 像當初蛋塔工廠那樣?
: 另外 為什麼蜜蜂倒了
: 這兩家感覺卻還在成長呢
說真的不可能啦...小弟以前在其中一家當過中階主管幾年
最賠的時間早就過了
反正一開始公司剛創立是最賠的,在我要離開的時候已經快損益兩平了
然後國外資金的投入都幾億美金
以前為什麼沒人知道現在會變有名
因為廣告砸錢不手軟阿...
當初只有發傳單,辦人偶拍照的這種窮到不行的行銷
我當初寫的企劃不過才幾萬不到都可以被砍半要求重寫
現在隨便都是公車廣告,計程車廣告,電視廣告
資金來源?不知道,但肯定不止當初那些,而有更多人投
最早不是沒有這樣幹過,但是沒做起來資金就快燒光了
所以後來中間才一度幾乎幾年沒有宣傳也好幾次快收掉
阿蜜蜂會什麼會掛?
一是因為他們母公司資金就跟其他兩家差很多
蜜蜂是新加坡公司
熊貓是德國公司,而且本來那家就很會搞創投
然後也賣了不錯的價錢,現在的其實不是當初的熊貓,
母公司到CEO到各部門幾乎全部都換過了,只有牌子沒變
UBEREATS是美國公司(應該吧XD)
就...沒得玩,投資基金也不會優先選擇蜜蜂
雖然他們早期是屌打熊貓
新竹區也直接被蜜蜂打到收攤
但是沒用
早期搶市佔生意越好越賠
因為早期根本沒人知道外送這塊
不用10%15%20%跟店家簽根本沒人想屌你
現在是30%35%店家還要跪著求你跟他簽
因為不簽就是他們活不下去了
外送的興起已經開始影響人們到店裡用餐的興趣
沒簽外送的店家業績平均幾乎都掉了一成
所以已經不用擔心沒店家簽約了
然後還不用付員工勞健保,保險
員工撞傷撞殘撞死都他們自己的事
人事成本低的不行,什麼特休年終三節通通不用
現在你知道為什麼那麼多小品牌外送也要搶著加入
因為成本低,最重的人事都是外送自己吃
像台中有一家專做工業區東海跟逢甲的,快X外送
應該幾乎沒人知道
比熊貓開了還久到現在也沒倒
外送員比熊貓薪水少但是也能月領3.5-4萬
這樣你還會覺得這行會泡沫化嗎=.=
連蝦皮也要開始做外送了(蝦皮外送)
除非吧,政府開始取締外送員違規亂象跟管制美食平台
不然只會越做越大
對一般人來說有好有壞
因為有些店面位置不好的就能靠這樣的方式生存下來
能夠適度壓抑店租
對我們來說點餐選擇多,不一定要出門也方便
只是外送員違規的情況一定會越來越嚴重
畢竟要月收十萬就是要拿命拚速度
會很嚴重影響到用路人的交通安全就是...
大概這樣
--
: 之前都沒有什麼人知道外送平台的服務
: 現在大家幾乎都知道了
: 目前兩大食物外送是熊貓跟UE
: 這個產業未來會不會泡沫化呢
: 像當初蛋塔工廠那樣?
: 另外 為什麼蜜蜂倒了
: 這兩家感覺卻還在成長呢
說真的不可能啦...小弟以前在其中一家當過中階主管幾年
最賠的時間早就過了
反正一開始公司剛創立是最賠的,在我要離開的時候已經快損益兩平了
然後國外資金的投入都幾億美金
以前為什麼沒人知道現在會變有名
因為廣告砸錢不手軟阿...
當初只有發傳單,辦人偶拍照的這種窮到不行的行銷
我當初寫的企劃不過才幾萬不到都可以被砍半要求重寫
現在隨便都是公車廣告,計程車廣告,電視廣告
資金來源?不知道,但肯定不止當初那些,而有更多人投
最早不是沒有這樣幹過,但是沒做起來資金就快燒光了
所以後來中間才一度幾乎幾年沒有宣傳也好幾次快收掉
阿蜜蜂會什麼會掛?
一是因為他們母公司資金就跟其他兩家差很多
蜜蜂是新加坡公司
熊貓是德國公司,而且本來那家就很會搞創投
然後也賣了不錯的價錢,現在的其實不是當初的熊貓,
母公司到CEO到各部門幾乎全部都換過了,只有牌子沒變
UBEREATS是美國公司(應該吧XD)
就...沒得玩,投資基金也不會優先選擇蜜蜂
雖然他們早期是屌打熊貓
新竹區也直接被蜜蜂打到收攤
但是沒用
早期搶市佔生意越好越賠
因為早期根本沒人知道外送這塊
不用10%15%20%跟店家簽根本沒人想屌你
現在是30%35%店家還要跪著求你跟他簽
因為不簽就是他們活不下去了
外送的興起已經開始影響人們到店裡用餐的興趣
沒簽外送的店家業績平均幾乎都掉了一成
所以已經不用擔心沒店家簽約了
然後還不用付員工勞健保,保險
員工撞傷撞殘撞死都他們自己的事
人事成本低的不行,什麼特休年終三節通通不用
現在你知道為什麼那麼多小品牌外送也要搶著加入
因為成本低,最重的人事都是外送自己吃
像台中有一家專做工業區東海跟逢甲的,快X外送
應該幾乎沒人知道
比熊貓開了還久到現在也沒倒
外送員比熊貓薪水少但是也能月領3.5-4萬
這樣你還會覺得這行會泡沫化嗎=.=
連蝦皮也要開始做外送了(蝦皮外送)
除非吧,政府開始取締外送員違規亂象跟管制美食平台
不然只會越做越大
對一般人來說有好有壞
因為有些店面位置不好的就能靠這樣的方式生存下來
能夠適度壓抑店租
對我們來說點餐選擇多,不一定要出門也方便
只是外送員違規的情況一定會越來越嚴重
畢竟要月收十萬就是要拿命拚速度
會很嚴重影響到用路人的交通安全就是...
大概這樣
--
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at 2019-08-07T08:35
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