台灣茶飲唯一勇奪「食品米其林」獎章 統 - 股票

By Oliver
at 2020-07-19T23:36
at 2020-07-19T23:36
Table of Contents
1.原文連結:
https://www.ettoday.net/news/20200718/1763871.htm
2.原文內容:
台灣茶飲唯一勇奪「食品米其林」獎章 統一搶攻包裝茶250億商機
記者林淑慧/台北報導
飲料旺季來臨,茶飲料是今年各大廠角力戰場,統一集團旗下茶裏王純茶勇奪「食品界米
其林」之稱的國際風味絕佳獎章肯定,是台灣即飲包裝純茶市場中唯一連續三年獲得此殊
榮的品牌,助攻集團搶攻年產值上看250億元的包裝茶飲料商機。
依據台灣製茶工業同業公會統計,國內每年包裝茶飲料市場一年商機超過250億元,由東
方線上發布於SmartM資料亦顯示,2018年包裝茶超過八成銷售額來自超商,每年到了夏季
,統一、泰山、味全、黑松、可口可樂等飲料大廠仍相繼推出新品搶市,市況是所有飲料
中最熱。
統一集團表聚焦發展主力品牌茶裏王,觀察到消費者對於茶飲料口感的不斷追求,茶裏王
秉持回甘就像現泡精神,繼2019年的回甘技術2.0升級後,今年再度進行回甘3.0技術升級
,期望為消費者帶來更優質的瓶裝茶體驗。
運用回甘3.0技術的茶裏王,在實證數據上,整體甘味物質(如總胺基酸、茶胺酸與甘味胺
基酸)有顯著提升,與1.0技術相比最高可達12%,專業品茶師林冠成解釋,擁有三道回甘
關卡的單細胞生茶萃取技術3.0,在回甘增量的狀態下,也平衡了茶湯中兒茶素成分微微
的苦澀感,讓品茶時能更加感受到茶湯入喉後的回甘餘韻。
2019年底,茶裏王也獲表彰全球各地品牌成就的「世界品牌獎」肯定。該年度只有41個國
家的318個品牌脫穎而出,僅不到10%的品牌能從提名中獲得殊榮,透過回甘提升與國際肯
定搶市,第三季銷售可望升溫,持續站穩即飲包裝純茶市場的龍頭地位。
3.心得/評論:
從這篇新聞才知道即飲包裝純茶市場的龍頭是茶裡王。
雖然整體來說應該還是可以維持龍頭地位,但是我對第三季銷售升溫存疑。
因為許多專家紛紛預測疫情在第三季會有新的高峰期,
隨著出遊人口減少,連帶也會減緩對即飲包裝茶的需求。
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