傳取消3D壓力感測... 蘋果單失靈 觸控雙 - 股票
By Kristin
at 2018-03-01T10:00
at 2018-03-01T10:00
Table of Contents
1.原文連結:
傳取消3D壓力感測... 蘋果單失靈 觸控雙雄哭哭
http://www.chinatimes.com/newspapers/20180301000334-260206
2.原文內容:
蘋果今年將推出新款6.1吋LCD螢幕的iPhone,要以較為平價的價格刺激銷售。外傳該款手
機螢幕也是全螢幕設計,而且採用外掛式觸控,不過基於成本和設計考量,將拿掉3D壓力
感測(Force Touch)功能。觸控雙雄TPK宸鴻(3673)與GIS業成(6456)除了少了3D壓
力感測貼合業務之外,對於毛利率也有不少影響,今年觸控雙雄毛利率恐怕遠不如去年的
表現。
蘋果OLED螢幕的iPhone X銷售不佳,今年將續推LCD螢幕iPhone,而且價格較為親民,備
受市場期待。外傳蘋果內部預估,該款手機出貨上看1億支。雖然用的仍然是LTPS面板,
但是今年的設計和過去的iPhone差距不少,首先就是改為18:9全螢幕面板,外觀看起來
和現在的iPhone X更為接近,而且將改為臉部辨識。
蘋果iPhone設計變化,也牽動觸控雙雄營運表現。新款iPhone觸控技術重回外掛式觸控,
外傳觸控模組貼合訂單由宸鴻和業成分食,不過新iPhone卻拿掉了3D壓力感測,一增一減
之下,對於營收的影響究竟如何還要估算?而且先前宸鴻法說會上也坦言,客戶新機技術
難度提高、觸控模組出貨單價也比較高,預期2018年營收成長,不過因為同業價格競爭,
恐將影響獲利率,今年獲利要追上去年難度不小。
此外,iPhone X的3D壓力感測器複雜度高,相比現在LCD螢幕iPhone的3D壓力感測器貼合
,毛利率偏低。以宸鴻來看,去年第三季毛利率約8.6%,第四季iPhone X放量出貨,雖
然上季營收成長,毛利率反而下滑到6.7%。而今年不論是OLED手機的3D壓力感測器貼合
,還是新的LCD版iPhone觸控面板貼合,毛利率都偏低,市場預期今年觸控雙雄毛利率恐
怕遠不如去年的表現。
蘋果上半年大砍iPhone訂單,觸控雙雄1月營收,單月營收雙雙跌破百億元大關,宸鴻1月
合併營收約95.65億元,月減16.3%,業成1月份合併營收為93.02億元,月減30.01%。2
月工作天數少,外傳業成農曆年假放了將近2周,預期2月營收還會下滑。市場預估宸鴻首
季營收衰退35%~40%,業成營收季減率恐超過40%。
3.心得/評論:
先蹲後跳 現在應該是蹲 下半年跳嗎?
--
傳取消3D壓力感測... 蘋果單失靈 觸控雙雄哭哭
http://www.chinatimes.com/newspapers/20180301000334-260206
2.原文內容:
蘋果今年將推出新款6.1吋LCD螢幕的iPhone,要以較為平價的價格刺激銷售。外傳該款手
機螢幕也是全螢幕設計,而且採用外掛式觸控,不過基於成本和設計考量,將拿掉3D壓力
感測(Force Touch)功能。觸控雙雄TPK宸鴻(3673)與GIS業成(6456)除了少了3D壓
力感測貼合業務之外,對於毛利率也有不少影響,今年觸控雙雄毛利率恐怕遠不如去年的
表現。
蘋果OLED螢幕的iPhone X銷售不佳,今年將續推LCD螢幕iPhone,而且價格較為親民,備
受市場期待。外傳蘋果內部預估,該款手機出貨上看1億支。雖然用的仍然是LTPS面板,
但是今年的設計和過去的iPhone差距不少,首先就是改為18:9全螢幕面板,外觀看起來
和現在的iPhone X更為接近,而且將改為臉部辨識。
蘋果iPhone設計變化,也牽動觸控雙雄營運表現。新款iPhone觸控技術重回外掛式觸控,
外傳觸控模組貼合訂單由宸鴻和業成分食,不過新iPhone卻拿掉了3D壓力感測,一增一減
之下,對於營收的影響究竟如何還要估算?而且先前宸鴻法說會上也坦言,客戶新機技術
難度提高、觸控模組出貨單價也比較高,預期2018年營收成長,不過因為同業價格競爭,
恐將影響獲利率,今年獲利要追上去年難度不小。
此外,iPhone X的3D壓力感測器複雜度高,相比現在LCD螢幕iPhone的3D壓力感測器貼合
,毛利率偏低。以宸鴻來看,去年第三季毛利率約8.6%,第四季iPhone X放量出貨,雖
然上季營收成長,毛利率反而下滑到6.7%。而今年不論是OLED手機的3D壓力感測器貼合
,還是新的LCD版iPhone觸控面板貼合,毛利率都偏低,市場預期今年觸控雙雄毛利率恐
怕遠不如去年的表現。
蘋果上半年大砍iPhone訂單,觸控雙雄1月營收,單月營收雙雙跌破百億元大關,宸鴻1月
合併營收約95.65億元,月減16.3%,業成1月份合併營收為93.02億元,月減30.01%。2
月工作天數少,外傳業成農曆年假放了將近2周,預期2月營收還會下滑。市場預估宸鴻首
季營收衰退35%~40%,業成營收季減率恐超過40%。
3.心得/評論:
先蹲後跳 現在應該是蹲 下半年跳嗎?
--
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