上半年銷量掛0! 納智捷U7將在中國停產 - 股票

By Gary
at 2018-08-14T15:45
at 2018-08-14T15:45
Table of Contents
上半年銷量掛0! 納智捷U7將在中國停產
http://ec.ltn.com.tw/article/breakingnews/2518523
http://img.ltn.com.tw/Upload/business/page/800/2018/08/14/phpE8ltcr.png

〔即時新聞/綜合報導〕台灣國產車品牌納智捷,在中國的中型SUV休旅大7 SUV(U7),
日前東風裕隆正式宣布將停產,而在中國銷售量也曝光,從2011年以來,累計銷售新車7
萬3302輛,其中2017年僅銷售180輛,2018年上半年銷售量更是掛0。
《北京商報》報導,台灣最大的汽車企業裕隆集團與中國東風汽車,在中國合資成立東風
裕隆,U7為其企業在中國的首款汽車,在2011年9月30日正式上市,剛進入中國市場前,
台灣的銷售量僅次於Honda CR-V。
報導提到,U7由於油耗高、小問題多等缺點逐漸凸顯,銷量開始不斷下跌,即使經過改款
和降價也難以改變頹勢。除了U7之外,納智捷從轎車到SUV的各種車型,整體銷售表現不
佳,整個納智捷品牌2018年1到5月,在中國總銷量僅為5200輛,銷量迅速下滑。
《北京商報》引述一名未具名的納智捷經銷商負責人表示,由於納智捷車型銷量不佳,經
銷商盈利能力並不強,很多都處在虧損狀態。中國全國乘用車市場訊息聯席會秘書長崔東
樹認為,早年嚐到SUV市場甜頭的東風裕隆,並沒有堅持走SUV這條路,先是過早進入豪華
MPV市場,接著又直接殺入競爭最為慘烈的A級車市場。不但導致新的細分市場開拓不理想
,還讓原有的優勢在競爭激烈的環境中逐漸弱化。
據了解,U7由於後期銷售疲軟,加上即將有新車上市,因此未來也不再銷售,但目前東風
裕隆官網上,仍看得到這款大7 SUV。納智捷接下來則會有510計畫,到2022年之前,每年
至少會推出1款新車,預計在5年內會推出10款新車。
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