2021年信用卡發卡王揭曉 全年破96萬張 - 信用卡
By Heather
at 2022-01-20T13:25
at 2022-01-20T13:25
Table of Contents
1.媒體來源
工商時報 彭禎伶 2022.01.20
2.完整新聞標題
2021年信用卡發卡王揭曉 全年破96萬張
3.完整新聞內文
2021年信用卡發卡王揭露,由中信銀行以全年新發卡96.2萬張,坐上寶座,當紅卡片即英
雄聯盟卡、LINE PAY卡等,且中信銀2020年亦以發卡逾83萬張拿下第一名,等於已是連續
二年蟬聯發卡王;至於去年發卡量第二名則是國泰世華銀行,有93.92萬張,與中信銀僅
差距不到2.3萬張,去年主推的CUBE卡,與原本就極強的Costco聯名卡、蝦皮聯名卡等都
是主力。
先前傳出晶片吃緊,可能影響2022年信用卡發卡進度,銀行業者表示,目前情況依舊,部
分卡片如悠遊聯名卡等,只能撐到第一季或第二季底,所以各家銀行都在密切注意後續發
展,或尋找替代廠家,能先搶額度就先搶,尤其是前幾大發卡行,因為預估發卡量大,影
響也相對較大,但銀行業者說:「不至於到發不出新卡」,即是可能會控管相關進度及先
發行虛擬卡片。
2021年全年信用卡新發卡量達589.65萬張,較前一年少發47.4萬張,減少幅度7.45%,也
是近四年發卡量最少的一年。
而銀行近年積極發卡、衝刷卡量,但其實信用卡行銷成本高,算是「微利」或不太賺錢的
產品線,銀行業者表示,信用卡是「獲客工具」,用來發現好客,再延伸到消金、財管等
業務發展。
若依銀行局統計,2021年信用卡循環信用利息收入是129.41億元,比前年同期再少6.6億
元,全年大約140億元附近,算近年新低,但因刷卡量成長,去年前11月簽單手續費有
328.43億元,比前年同期增加7億多元,全年可望逾365億元,但因為少了國外刷卡這塊,
收入還是有受影響,比2019年時少了40多億元,衰退幅度逾10%。
前二年積極衝刺新卡的玉山銀行、台北富邦銀、聯邦銀行、永豐銀行、台新銀行,去年發
卡量都比前年少4~29萬不等,極盛時期是2019年,當年如玉山銀、台新銀單年新發卡量都
破百萬張,北富銀也有逾96萬張,當年新發卡量784.35萬張,創歷年新高,
去年發卡量第三到第八名分別是台新銀65萬多張、北富銀63萬多張、玉山銀52.9萬張、永
豐銀26.76萬張、聯邦銀24.8萬多張、花旗銀近24.4萬張,第九是第一銀行逾23.5萬張,
2021年一銀、華南銀、彰化銀、合庫、土銀、台企銀等公股銀行發卡量都比前年增加,合
計增逾17萬張。
4.心得
年度尾聲 總是會來點這種有趣又能消化版面的新聞
第一二名的國泰世華跟中信我都沒有 不知道好不好用
個人有三張卡 只有台新有上榜
5.完整新聞連結 (或短網址)
https://ctee.com.tw/wealth/creditcard/583968.html
--
工商時報 彭禎伶 2022.01.20
2.完整新聞標題
2021年信用卡發卡王揭曉 全年破96萬張
3.完整新聞內文
2021年信用卡發卡王揭露,由中信銀行以全年新發卡96.2萬張,坐上寶座,當紅卡片即英
雄聯盟卡、LINE PAY卡等,且中信銀2020年亦以發卡逾83萬張拿下第一名,等於已是連續
二年蟬聯發卡王;至於去年發卡量第二名則是國泰世華銀行,有93.92萬張,與中信銀僅
差距不到2.3萬張,去年主推的CUBE卡,與原本就極強的Costco聯名卡、蝦皮聯名卡等都
是主力。
先前傳出晶片吃緊,可能影響2022年信用卡發卡進度,銀行業者表示,目前情況依舊,部
分卡片如悠遊聯名卡等,只能撐到第一季或第二季底,所以各家銀行都在密切注意後續發
展,或尋找替代廠家,能先搶額度就先搶,尤其是前幾大發卡行,因為預估發卡量大,影
響也相對較大,但銀行業者說:「不至於到發不出新卡」,即是可能會控管相關進度及先
發行虛擬卡片。
2021年全年信用卡新發卡量達589.65萬張,較前一年少發47.4萬張,減少幅度7.45%,也
是近四年發卡量最少的一年。
而銀行近年積極發卡、衝刷卡量,但其實信用卡行銷成本高,算是「微利」或不太賺錢的
產品線,銀行業者表示,信用卡是「獲客工具」,用來發現好客,再延伸到消金、財管等
業務發展。
若依銀行局統計,2021年信用卡循環信用利息收入是129.41億元,比前年同期再少6.6億
元,全年大約140億元附近,算近年新低,但因刷卡量成長,去年前11月簽單手續費有
328.43億元,比前年同期增加7億多元,全年可望逾365億元,但因為少了國外刷卡這塊,
收入還是有受影響,比2019年時少了40多億元,衰退幅度逾10%。
前二年積極衝刺新卡的玉山銀行、台北富邦銀、聯邦銀行、永豐銀行、台新銀行,去年發
卡量都比前年少4~29萬不等,極盛時期是2019年,當年如玉山銀、台新銀單年新發卡量都
破百萬張,北富銀也有逾96萬張,當年新發卡量784.35萬張,創歷年新高,
去年發卡量第三到第八名分別是台新銀65萬多張、北富銀63萬多張、玉山銀52.9萬張、永
豐銀26.76萬張、聯邦銀24.8萬多張、花旗銀近24.4萬張,第九是第一銀行逾23.5萬張,
2021年一銀、華南銀、彰化銀、合庫、土銀、台企銀等公股銀行發卡量都比前年增加,合
計增逾17萬張。
4.心得
年度尾聲 總是會來點這種有趣又能消化版面的新聞
第一二名的國泰世華跟中信我都沒有 不知道好不好用
個人有三張卡 只有台新有上榜
5.完整新聞連結 (或短網址)
https://ctee.com.tw/wealth/creditcard/583968.html
--
Tags:
信用卡
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