高鐵為何不出聯名卡 - 信用卡

By Rae
at 2023-02-22T21:17
at 2023-02-22T21:17
Table of Contents
台灣具規模運輸業且票單價高的,除了航空公司就是高鐵了
放眼台灣三家航空公司都有出自己的聯名卡
唯獨高鐵沒有聯名卡
以高鐵的運量和客單價,出聯名卡應該也是各銀行搶破頭的大餅
但一直沒聽到消息
有甚麼原因嗎?
------
補充後面推文說明
高鐵不可能搞costco那套獨家刷卡.一定會被交通部電飛
但不代表他不能發聯名卡,高鐵是獨占市場.所以你不得不跟他買票
也就是說..高鐵的客戶忠誠度比你能想到的任何公司都還死忠
(是說面對這麼死忠的客戶群.完全不懂高鐵搞tgo會員的效益是啥)
高鐵不只有發卡權利金.還能要求調降刷卡手續費等..如果連客戶回饋打包一起談.
根本不用額外給優惠.
背後的個資/金流/收單手續費收益..我認為銀行也會熱於買單吧
況且發卡銀行只要稍稍高於其他信用卡的優惠.高鐵僅此一家.大家還是會加減辦吧..
不論高鐵和發卡銀行感覺是雙贏阿.
有啥盲點我沒看到的煩請大家指教
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