首個周末 新iPhone銷量衝900萬支 - 股票
By Frederic
at 2020-10-20T23:04
at 2020-10-20T23:04
Table of Contents
1.原文連結:
※過長無法點擊者必須縮網址
https://udn.com/news/story/7240/4948238
2.原文內容:
首個周末 新iPhone銷量衝900萬支
2020-10-20 03:27 經濟日報 / 本報綜合報導
https://uc.udn.com.tw/photo/2020/10/20/2/8789981.jpg
蘋果iPhone 12與iPhone 12 Pro上周五開放預購,買氣暢旺,其中,iPhone 12 Pro最為
搶手,出貨時間甚至拉長到11月中旬,換言之,買家要到將近一個月後才能拿到手機。
https://uc.udn.com.tw/photo/2020/10/20/2/8789951.jpg
圖/經濟日報提供
科技網站9to5Mac指出,iPhone 12 Pro的供貨量顯然比iPhone 12要少得多,根據蘋果官
網,若免額外付費的運送服務,太平洋藍色、三種容量版本的iPhone 12 Pro到貨時間已
延後到11月9-16日,而銀色、石墨色及金色的128GB版本iPhone 12 Pro到貨時間,也都是
11月9-16日;較iPhone 12和iPhone 12 Pro原訂10月23日出貨遞延三至四周。
天風國際證券分析師郭明錤昨(19)出具最新報告,預估iPhone 12與12 Pro開賣後首周
末銷售量為700~900萬支,較iPhone11系列的1,000~1,200萬支低,主要受iPhone 12 Pro
初期供應不足影響,限制首周末銷量。
銀色的256GB與512GB版本iPhone 12 Pro,到貨時間均為11月2-4日,石墨色和金色的
256GB與512GB版本手機,到貨時間都是11月4-9日。
iPhone 12則以綠色的預購人氣最旺,三種容量版本都要到11月2-4日才會到貨,白色與黑
色的64GB版本、以及藍色的64GB和128GB,也都將在這段時間到貨。其餘版本都將如期在
10月23日拿到手機。
郭明錤強調,因Apple核心粉絲初期偏好高端機型、受惠中國大陸強勁需求、以及歐美市
場旺季需求,iPhone 12 Pro預購優於預期,大部分國家iPhone 12 Pro運送時間為二至四
周,其中,中國大陸的需求占全球35~45%,中國大陸預購需求強勁原因包括華為禁令下部
分高端機需求移轉、5G基礎建設普及有利行銷。
針對新機銷售預測,郭明錤預估iPhone 12 mini、12、12 Pro與12 Pro Max第4季出貨占
比分別為10~15%、30~35%、30~35%與15~20%。
郭明錤說,調降iPhone 12 mini出貨比重原因為不支持雙SIM卡、與配備小尺寸顯示器,
預期在中國大陸市場需求較低,調升iPhone 12 Pro出貨比重原因為預購訂單優於預期。
由於iPhone 12、12 Pro預購結果優於iPhone 11 ,可能帶動近期Apple與產業鏈股價反彈
,郭明錤點名,具備近期營收與盈利擊敗市場預期、位於成長行業趨勢、擁有2021年正向
趨勢等三大特徵的蘋概股可能會在近期反彈。
不過,他提醒,即使股價反彈後,能否持續上漲仍要看11月iPhone 12與12 Pro的供需變
化,及iPhone 12 mini與12 Pro Max的預購結果。
3.心得/評論:
※必需填寫滿20字
這次蘋果真的賣的很好,到處都在秒殺,身旁同事朋友也一堆要換,
畢竟安卓5G都沒啥對手能打,
APPL可能會趁這次噴飛吧?
--
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