關於廣告效果 - 經濟

來源: 100年交通運管所考題

科目: 經濟學

問題: A firm with a very good product

a. has a higher cost of signaling (advertising) than does a firm with an

inferior product

b. has more to gain by signaling (advertising) than does a firm with an

inferior product

c. does not need to signal (advertising) because the product's quality

speaks for itself

d. will signal (advertise) effectively if signaling is free



我的想法:

書本裡只找到廣告效果 但卻沒找到進一步可以解釋或說明此題相關的理論或論述

我不會寫 相關的原因為何?

個人的答案是猜B 不曉得對不對...



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