金融業 第三波卡戰開打 - 信用卡
By Ivy
at 2014-03-01T13:05
at 2014-03-01T13:05
Table of Contents
金融業 第三波卡戰開打
引用來源:【經濟日報╱記者郭幸宜/台北報導】
●新聞圖表:
http://money.udn.com/magimages/43/PROJ_ARTICLE/0_0/f_304370_1.gif
金融業今年信用卡大戰進入第三回合。開年以來,繼大型量販店發卡爭奪戰、高速公路
eTag發行大戰之後,最新發卡趨勢轉向實際的現金回饋,爭取卡友認同。
值得注意的是,此波發卡計畫輪到公股行庫登場,華南銀行下月起
推出「超級現金回饋卡」和「櫃買中心聯名卡」,其中櫃買聯名卡祭出
12%的現金回饋率搶市。
華銀強調,這兩張信用卡都主打現金回饋,今年是華銀衝刺信用卡業務重要的一年,根據
該行對客戶信用卡喜好調查發現,現金回饋比紅利點數等優惠更受歡迎,因此即將問世的
新卡,幾乎都以現金回饋為主。
3月打頭陣的「超級現金回饋卡」,華銀主管說,不限刷卡金額與筆數,
只要刷卡消費一律給予1%現金回饋,且回饋金額無上限。
4月起由「櫃買中心聯名卡」接棒,喊出現金回饋率可高達12%。
此一信用卡的新主流,民營銀行也嗅到火藥味。聯邦銀下月推出的新卡,即主打現金回饋
。
銀行主管表示,紅利點數多有特定兌換通路,及使用期限等限制,常出現紅利點數過期的
情況,而以現金回饋為主的信用卡,回饋金可折抵次月刷卡金額,讓卡友「有感」回饋,
因此頗受歡迎。
全文網址: udn個人理財 - 銀行 - 持卡竅門 - 金融業 第三波卡戰開打
http://money.udn.com/mag/wealth/storypage.jsp?f_ART_ID=304370#ixzz2ugUoQdx7
Power By udn.com
--
【動新聞】●★前AV女優拋棄荒淫生活的真相●★
http://ppt.cc/Ru9e
http://appledaily.com.tw/appledaily/article/international/20130731/35187622/
--
引用來源:【經濟日報╱記者郭幸宜/台北報導】
●新聞圖表:
http://money.udn.com/magimages/43/PROJ_ARTICLE/0_0/f_304370_1.gif
金融業今年信用卡大戰進入第三回合。開年以來,繼大型量販店發卡爭奪戰、高速公路
eTag發行大戰之後,最新發卡趨勢轉向實際的現金回饋,爭取卡友認同。
值得注意的是,此波發卡計畫輪到公股行庫登場,華南銀行下月起
推出「超級現金回饋卡」和「櫃買中心聯名卡」,其中櫃買聯名卡祭出
12%的現金回饋率搶市。
華銀強調,這兩張信用卡都主打現金回饋,今年是華銀衝刺信用卡業務重要的一年,根據
該行對客戶信用卡喜好調查發現,現金回饋比紅利點數等優惠更受歡迎,因此即將問世的
新卡,幾乎都以現金回饋為主。
3月打頭陣的「超級現金回饋卡」,華銀主管說,不限刷卡金額與筆數,
只要刷卡消費一律給予1%現金回饋,且回饋金額無上限。
4月起由「櫃買中心聯名卡」接棒,喊出現金回饋率可高達12%。
此一信用卡的新主流,民營銀行也嗅到火藥味。聯邦銀下月推出的新卡,即主打現金回饋
。
銀行主管表示,紅利點數多有特定兌換通路,及使用期限等限制,常出現紅利點數過期的
情況,而以現金回饋為主的信用卡,回饋金可折抵次月刷卡金額,讓卡友「有感」回饋,
因此頗受歡迎。
全文網址: udn個人理財 - 銀行 - 持卡竅門 - 金融業 第三波卡戰開打
http://money.udn.com/mag/wealth/storypage.jsp?f_ART_ID=304370#ixzz2ugUoQdx7
Power By udn.com
--
【動新聞】●★前AV女優拋棄荒淫生活的真相●★
http://ppt.cc/Ru9e
http://appledaily.com.tw/appledaily/article/international/20130731/35187622/
--
Tags:
信用卡
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