跑步機跑出人命!Peloton市值一夕蒸發41億 - 股票
By Agatha
at 2021-05-06T09:26
at 2021-05-06T09:26
Table of Contents
原文標題:跑步機跑出人命!Peloton市值一夕蒸發41億美元
原文連結:https://news.cnyes.com/news/id/4638337
發布時間:2021/05/06 07:23
原文內容:
美國健身器材新創公司 Peloton (PTON-US) 週三暴跌 14.56% 至每股 82.62 美元,市值
蒸發了約 41 億美元,主因是該公司旗下跑步機產品已造成一死數十傷的安全問題。
經獲報有孩童和寵物捲進並卡在 Tread+ 跑步機後滾輪的事件後,上月中旬美國消費品安
全委員會 (CPSC) 呼籲,家有小孩和寵物的消費者應立即停用 Peloton Tread+ 跑步機。
Peloton 當時回應,美國消費品安全委員會的聲明不正確且誤導民眾,但週三 Peloton
態度有了 180 度的大轉變。
Peloton 週三自願召回 Tread+ 和 Tread 所有的跑步機,因該產品迄今已造成一名兒童
死亡,70 多人受傷。
Peloton 建議該產品的顧客立即停止使用,並且可全額退款。此次召回影響了美國大約
125,000 台 Tread + 和約 1,050 台 Tread 跑步機。
Peloton 執行長佛雷 (John Foley) 對此發布聲明道歉:「我們早期對 CPSC 要求召回
Tread + 的回應不當。Peloton 應該從一開始就與 CPSC 進行更有成效的互動。對此,我
深表歉意。」
新冠疫情帶動了全球居家健身潮,號稱是「健身界的 Netflix」 Peloton 從中受益,
2020 年該公司營收為 18 億美元,遠高於前一年的營收 (9.15 億美元),Peloton 週四
將公布最新財報。
Truist Securities 分析師 Youssef Squali 研判:「此次召回可能會在短期內造成重大
的一次性財務成本和運營中斷,並可能損害聲譽。不過,退一步想,放眼更廣闊的前景,
我們相信家庭健身行業的長期增長趨勢仍然完好無損。」
心得/評論:
之前死亡新聞股價就跌過一次
昨天 CEO 認錯直接爆一根巨量黑棒
老實說我對這種公司過兩個禮拜就突然180轉彎的處理事情的方法
這種高層的信任度要大打問號
沒記錯的話 PTON 好像也是某些油吐伯愛股
--
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