詹宏志:蝦皮已不構成威脅 - 股票
By Todd Johnson
at 2018-05-01T12:33
at 2018-05-01T12:33
Table of Contents
https://udn.com/news/story/7240/3116698?from=udn-catelistnews_ch2
詹宏志:蝦皮已不構成威脅
商店街昨(30)日股東會上,董事長詹宏志表示,蝦皮拍賣目前不是他關注的對象,他更
關注如何把現有用戶轉換成穩定的用戶。
詹宏志昨天股東會中先主動說明過去一年的策略,因為商店街嚴重虧損被打為全額交割股
,但詹宏志老神在在,呼籲投資人不用擔心。對於去年力抗蝦皮,詹宏志說,現在蝦皮購
物在印尼面臨更大的泥沼,在台灣繼續花大錢的機會比較小,即使投入B2C電商也是為了
要營造業績,但B2C需要時間培養,不會構成威脅。
據他觀察,蝦皮原本希望在台灣衝高使用人數後,能夠把流量變現,但是商店街加入戰局
後、蝦皮變現停頓,評估短期內在台灣獲利的機會不大,轉而追求營收規模,所以投入
B2C(企業對消費者)電商。蝦皮現在比較不會花大錢或做大型行銷活動,他更關注如何
把現有用戶轉換成穩定的用戶。
詹宏志直言,養成B2C電商需要很長的時間,難度很高,從零要做到3億或5億元的規模相
對容易,要衝到100億元的規模需要很長時間,蝦皮要對網家的B2C電商構成威脅,需要很
大的投入與時間,以蝦皮目前的架構,短時間可能做不到。
評論:
老闆:
中國蝦皮同時間拓展太多戰場,估計已沒有現金流在台灣繼續花大錢搞行銷
小蝦皮已經滑不動,咱們成功守住台灣這塊祖厝了
--
吾開天眼覷紅塵,可憐身是眼中人 http://tinyurl.com/nqprycc
--
詹宏志:蝦皮已不構成威脅
商店街昨(30)日股東會上,董事長詹宏志表示,蝦皮拍賣目前不是他關注的對象,他更
關注如何把現有用戶轉換成穩定的用戶。
詹宏志昨天股東會中先主動說明過去一年的策略,因為商店街嚴重虧損被打為全額交割股
,但詹宏志老神在在,呼籲投資人不用擔心。對於去年力抗蝦皮,詹宏志說,現在蝦皮購
物在印尼面臨更大的泥沼,在台灣繼續花大錢的機會比較小,即使投入B2C電商也是為了
要營造業績,但B2C需要時間培養,不會構成威脅。
據他觀察,蝦皮原本希望在台灣衝高使用人數後,能夠把流量變現,但是商店街加入戰局
後、蝦皮變現停頓,評估短期內在台灣獲利的機會不大,轉而追求營收規模,所以投入
B2C(企業對消費者)電商。蝦皮現在比較不會花大錢或做大型行銷活動,他更關注如何
把現有用戶轉換成穩定的用戶。
詹宏志直言,養成B2C電商需要很長的時間,難度很高,從零要做到3億或5億元的規模相
對容易,要衝到100億元的規模需要很長時間,蝦皮要對網家的B2C電商構成威脅,需要很
大的投入與時間,以蝦皮目前的架構,短時間可能做不到。
評論:
老闆:
中國蝦皮同時間拓展太多戰場,估計已沒有現金流在台灣繼續花大錢搞行銷
小蝦皮已經滑不動,咱們成功守住台灣這塊祖厝了
--
吾開天眼覷紅塵,可憐身是眼中人 http://tinyurl.com/nqprycc
--
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