與好市多分手在即 中信銀提前應戰 - 信用卡

By Margaret
at 2015-10-15T04:07
at 2015-10-15T04:07
Table of Contents
原文網址: http://udn.com/news/story/6/1249991
明年4月1日起,民眾到好市多消費,只能付現或刷國泰世華COSTCO聯名卡,此一規定,將
衝擊中信銀信用卡版圖,中信銀近期緊急推出「鼎極無限卡」、「現金御璽卡」應戰,挽
留30萬卡友的心。
美國好市多與美國運通結束長達16年的合作關係,包括美國、波多黎各等地的好市多,明
年起不再受理顧客持美國運通卡結帳消費,現在連台灣好市多也跟進宣布,明年4月1日起
,店內消費付款方式,僅剩付現,或刷國泰世華COSTCO聯名卡。
為避免卡友大量流失,中信銀自上個月起,提早發動應戰措施,陸續向旗下AE卡友,寄出
「鼎極無限卡」、「現金回饋御璽卡」邀請函,其中鼎極無限卡更打出首兩年免年費,引
發市場熱烈討論。
中信銀鼎極無限卡,主打首兩年免年費,現金回饋御璽卡更比照「寰宇美國運通卡」,打
出終身免年費,吸引卡友「轉檯」,此外,寰宇美國運通卡,也趁機祭出現金回饋無上限
策略,企圖增加動卡吸引力。
------------------------------------------------------------------------------
兩年免年費的鼎極卡果然是為了明年可能因為好市多出現的 AE 停卡潮而來的, 沒收到
鼎極卡邀請的人可能就是收到終生免年費的現金御璽卡邀請吧 ?
--
明年4月1日起,民眾到好市多消費,只能付現或刷國泰世華COSTCO聯名卡,此一規定,將
衝擊中信銀信用卡版圖,中信銀近期緊急推出「鼎極無限卡」、「現金御璽卡」應戰,挽
留30萬卡友的心。
美國好市多與美國運通結束長達16年的合作關係,包括美國、波多黎各等地的好市多,明
年起不再受理顧客持美國運通卡結帳消費,現在連台灣好市多也跟進宣布,明年4月1日起
,店內消費付款方式,僅剩付現,或刷國泰世華COSTCO聯名卡。
為避免卡友大量流失,中信銀自上個月起,提早發動應戰措施,陸續向旗下AE卡友,寄出
「鼎極無限卡」、「現金回饋御璽卡」邀請函,其中鼎極無限卡更打出首兩年免年費,引
發市場熱烈討論。
中信銀鼎極無限卡,主打首兩年免年費,現金回饋御璽卡更比照「寰宇美國運通卡」,打
出終身免年費,吸引卡友「轉檯」,此外,寰宇美國運通卡,也趁機祭出現金回饋無上限
策略,企圖增加動卡吸引力。
------------------------------------------------------------------------------
兩年免年費的鼎極卡果然是為了明年可能因為好市多出現的 AE 停卡潮而來的, 沒收到
鼎極卡邀請的人可能就是收到終生免年費的現金御璽卡邀請吧 ?
--
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信用卡
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