自有品牌雙面刃/ODM不美 微星跌近3% - 股票

By Eden
at 2017-04-28T08:18
at 2017-04-28T08:18
Table of Contents
1.原文連結(超過一行或過長必須縮網址):
https://udn.com/news/story/7250/2428842
2.原文內容:
主機板大廠微星(2377)電競筆電持續成長,但法人認為,微星強勁的自有品牌是「雙面
刃」,將擠壓其ODM訂單,因此下修目標價到65元,評等維持「持有」,受到利空消息影
響,導致今日股價盤中下跌2.95%。
微星近年強攻電競筆電,成為全球領先品牌,帶動去年營收強勁成長。不過法人認為,由
於微星強勢的自有品牌,恐怕會傷害其ODM訂單,導致相關營收成長走弱。主要原因,就
在自有品牌與代工客戶競爭,導致部分訂單減少,因此預估今年ODM營收僅年增3%。
微星董事長徐祥指出,今年營運有兩大變數,首先匯率問題,光第1季就升值快6%,影響
微星毛利率約1.5~2%,另外則是零組件漲價潮,記憶體漲價逾三成,面板則超過二成,這
部分壓力最大,將影響整體獲利。
電競桌上型電腦是微星今年重點之一,由於全球每年銷量超過1,500萬台,比起電競筆電
多二倍多,因此微星全力搶攻該市場。隨著AMD新平台的推出,主打高CP值的產品,成為
微星今年重點產品線。但法人認為,實際對業績挹注還有待觀察。
儘管微星ODM業務成長動能減弱,但法人認為,ODM影響獲利有限,因此評等維持「持有」
,但下修目標價,從76元降到65元。
3.心得/評論(必需填寫滿20字):
ODM業務成長動能減弱 匯率問題 零組件漲價 大家怎麼看
--
Tags:
股票
All Comments

By Mason
at 2017-05-01T11:16
at 2017-05-01T11:16

By Valerie
at 2017-05-05T19:25
at 2017-05-05T19:25

By Harry
at 2017-05-08T10:27
at 2017-05-08T10:27

By Anonymous
at 2017-05-09T08:07
at 2017-05-09T08:07

By Hazel
at 2017-05-09T12:24
at 2017-05-09T12:24

By Rae
at 2017-05-12T06:58
at 2017-05-12T06:58

By Lily
at 2017-05-14T16:12
at 2017-05-14T16:12

By Ophelia
at 2017-05-19T06:48
at 2017-05-19T06:48

By Robert
at 2017-05-20T04:56
at 2017-05-20T04:56

By Caroline
at 2017-05-24T16:05
at 2017-05-24T16:05

By Heather
at 2017-05-27T07:28
at 2017-05-27T07:28

By Oliver
at 2017-05-30T15:46
at 2017-05-30T15:46

By Cara
at 2017-06-01T14:06
at 2017-06-01T14:06

By Christine
at 2017-06-04T18:44
at 2017-06-04T18:44

By Daniel
at 2017-06-06T23:40
at 2017-06-06T23:40

By Elvira
at 2017-06-08T21:06
at 2017-06-08T21:06

By Catherine
at 2017-06-09T05:41
at 2017-06-09T05:41

By Genevieve
at 2017-06-10T22:32
at 2017-06-10T22:32

By William
at 2017-06-11T07:34
at 2017-06-11T07:34

By Ula
at 2017-06-12T19:40
at 2017-06-12T19:40

By Michael
at 2017-06-14T16:55
at 2017-06-14T16:55

By Adele
at 2017-06-18T22:58
at 2017-06-18T22:58

By Ina
at 2017-06-20T18:52
at 2017-06-20T18:52

By Annie
at 2017-06-21T03:55
at 2017-06-21T03:55

By Adele
at 2017-06-24T11:08
at 2017-06-24T11:08

By Megan
at 2017-06-27T14:37
at 2017-06-27T14:37

By Hardy
at 2017-07-01T13:51
at 2017-07-01T13:51

By Kyle
at 2017-07-03T12:30
at 2017-07-03T12:30

By Ursula
at 2017-07-06T16:54
at 2017-07-06T16:54

By Delia
at 2017-07-08T06:59
at 2017-07-08T06:59

By Faithe
at 2017-07-09T01:12
at 2017-07-09T01:12

By Poppy
at 2017-07-13T06:24
at 2017-07-13T06:24
Related Posts
高雄打造航太重鎮 添7新兵

By Olivia
at 2017-04-28T07:37
at 2017-04-28T07:37
國外槓桿、放空ETF 民眾可投資了

By Sierra Rose
at 2017-04-28T01:11
at 2017-04-28T01:11
關於當老師我有必勝法!

By Agatha
at 2017-04-28T00:16
at 2017-04-28T00:16
6239 力成

By Isabella
at 2017-04-27T23:42
at 2017-04-27T23:42
關於當老師我有必勝法!

By Heather
at 2017-04-27T23:40
at 2017-04-27T23:40