美股APPS SQ CRWD 多 - 股票
By Hardy
at 2021-01-14T18:58
at 2021-01-14T18:58
Table of Contents
非投資建議純個人看法。
晚上睡一睡突然懂了,FUBO到底想幹嘛。
他買獨斷體育賽事合約造成上季毛利是負的,這看起來極危險但沒關係。他其實講明白了就是賭博平台。但跟 DraftKing 或ㄧ般的線上投注網站不同的是他可以實現讓人ㄧ邊看電視一邊賭。
想像你現在在FUBO看NBA總冠軍戰,剩5秒湖人落後兩分,FUBO知道你在看,趁他們叫暫停時推送一個通知到你手機上說「下注:湖人能不能在剩下五秒內絕殺?」觀眾點下去馬上可以賭個一塊兩塊。
體育賭博的收入一般是下注額的10%,一場NBA比賽平均有一百萬人次看(Nielsen數據),如果FUBO能搶下10%市佔然後一人下注10元的情況下,下注總額一百萬元,FUBO扣掉50%成本後可以賺50000元。NBA例行賽總共打1230場,一年從NBA例行賽可淨賺$61M,這看起來不高但這是可能達成的目標。
再說一次:它的商機是機上盒的即時投注。
它目前問題跟我之前提的一樣是毛利超低,上季是負的,負16%。另一個問題是對使用者收費相當高,最基本的一個月也要$65。但Q3 YoY paid subscription 成長58%所以目前看來還不是問題。
長期來說潛力很大,但「如果」很多
1. FUBO能搶下多少市佔
2. 是否能持續獨佔CTV的體育賽事,花多少錢。這對毛利影響極大。
3. 能否推出國際業務如Netflix。它主打賽事之一是足球,但目前只有美國有Fubo.tv,美國人不看足球。完全不合。他如果能打入拉美或歐洲市場那潛力無限,但這類通常跟當地法規有關無法強求。
短期內是在買夢想而不是一檔確定的好投資。現在市價$2.5b,我打算在我的長期帳戶買3%來觀察。這種上上下下超大而且不確定性高的我會閉著眼睛不管價格一個月內dollar cost averaging來買。也不可能買到超過APPS、CRWD、SQ(各佔20-25%)或DDOG(10%)的佔比。
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