真的要GG?hTC旗艦機變邊緣千元機 庫存1 - 股票

By Charlie
at 2018-09-28T19:48
at 2018-09-28T19:48
Table of Contents
1.原文連結:
https://www.chinatimes.com/realtimenews/20180928001519-260410
2.原文內容:
知名手機品牌宏達電(hTC)曾長期霸占台灣智慧型手機龍頭寶座,一度與蘋果分庭抗禮,
然而自己屢次讓人傻眼的行銷策略與爭議,外加大陸廠牌小米、OPPO、華為等崛起,如今
的hTC的手機市場已經有如風中殘燭般搖搖欲墜。
《新浪財經》報導,hTC旗下自信之作U Ultra去年3月中國開賣,售價5088人民幣(約台幣
22500元),然而過了一年半的今天,U Ultra已經跌至1500人民幣以下,京東商城上面目
前僅賣1549人民幣,甚至在《淘寶》出現了1250人民幣(台幣5620元)的超低價,只有當初
定價的1/4,相較於同期的三星S8都還有3300人民幣左右的售價,讓人嘆息。
報導中寫道,就算變成千元機,U Ultra似乎依舊沒人願意買單,旁邊許多大陸自有品牌
都有更棒的選擇。hTC U Ultra擁有5.7與2.05吋的雙螢幕,並採用高通821處理器,目前
台灣售價大約落在7500至8000元左右,堪稱跳水最大的旗艦機。
hTC從2013年起,手機市占率不斷下滑,且品牌形象一直有所爭議,除了董事長王雪紅一
句「hTC是中國品牌」引發網路兩派論戰外,包括瘋狂新機海戰術以及2012年回台販售卻
發生CPU降級事件,引起民眾拒買風波,都不斷重挫hTC名聲,更在去年此時,將旗下手機
研發部門以330億台幣賣給Google,也不免讓許多粉絲擔心,hTC手機究竟還能撐多久。
3.心得/評論:
新聞不是說都要反著看??
代表htc要噴了嗎?
--
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