玉山銀狂發卡搶市 單月發卡量暴衝15萬張 - 信用卡
By Edward Lewis
at 2019-10-03T21:54
at 2019-10-03T21:54
Table of Contents
玉山銀狂發卡搶市 單月發卡量暴衝15萬張 連2月奪發卡王寶座
鉅亨網記者郭幸宜 台北2019/10/03 20:20
金管會今 (3) 日公布 8 月信用卡業務概況,玉山銀行新卡連發策略奏效,帶動 8 月發
卡數衝上 15.5 萬張連續 2 個月穩座發卡王寶座,但整體流通卡量仍由中信銀以 683.9
萬張高居國銀之冠,單月簽帳金額則由國泰世華銀行以 423.8 億元居冠。
玉山銀行下半年起接連發行 U Bear、漢神巨蛋聯名卡與 Only 卡等新卡搶市,連發策略
也推升新卡量爆衝,光是 8 月玉山銀新增卡量就高達 15.5 萬張,就連國泰世華與台新
兩家銀行單月新發卡量加起來共 14.7 萬張,也不敵玉山一家單月新增卡量。
金管會銀行局副局長黃光熙說,玉山銀行單月新發卡量暴衝,應該與玉山銀行下半年連續
新發卡有關,因此帶動新卡量大幅增加。
如以整體流通卡量來看,中信銀仍以 683 萬張穩座發卡王寶座,國泰世華銀行則以 661
萬張緊追在後,玉山銀與台新銀流通卡量分別為 537 萬張、513 萬張分居老三、老四。
在簽帳金額部分,國泰世華單月簽帳金額 423.79 億元居冠,中信銀與玉山銀則各以
386.8 億元、352.4 億元分居亞軍、季軍。
根據金管會統計,截至 8 月底止,33 家信用卡發卡機構合計簽帳金額共 2601 億元,較
前月減少 199 億元,今年前 8 月信用卡簽帳金額累計共 2.13 兆,較去年同期增加
11.3%。
https://news.cnyes.com/news/id/4390330
還好中信銀推出10%超商神回饋....
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