橘子代理天堂 業績喊衝 - 股票

By Zora
at 2017-10-05T08:50
at 2017-10-05T08:50
Table of Contents
1.原文連結:
https://udn.com/news/story/7254/2739524
2.原文內容:
2017-10-05 00:40經濟日報 記者陳昱翔/台北報導
遊戲營運商橘子(6180)獨家代理的南韓手遊大作《天堂M》預計年底前上市,由於市
場人氣指數狂飆,競爭對手的遊戲產品紛紛選擇提前上市或延後上市,不願和《天堂M》打
對台,將有助於《天堂M》寡占年底遊戲市場,成為最大贏家。
遊戲產業旺季約分為寒假與暑假,寒假黃金檔期落在1、2月,遊戲商基於產品時程及
廣告行銷考量,大多選擇將新遊戲產品提前於11、12月推出,先卡位市場,因此年底往往
是新遊戲發布密集期。
今年底因橘子旗下《天堂M》來勢洶洶,不少遊戲公司預期玩家目光、消費力道將集中
此產品,導致自家遊戲產品投入的行銷付諸水流,因此不願意推出新產品,造成第4季新遊
戲數量銳減。
法人認為,手遊市場如同電影市場,當有市場高度期待的大作要上映時,其他電影作
品會選擇提前上映或延後上映,避免票房受到影響,因此其他遊戲商的市場考量亦屬合情
合理。
相較其他遊戲產品的臉書粉絲團人數大多為數千人的規模,《天堂M》臉書粉絲團開設
後短短二個月內,目前已高達14萬人追蹤,人氣指數不容小覷,預料遊戲上市後,粉絲團
人數會再擴大。
《天堂M》為南韓遊戲龍頭廠NCSOFT開發的手遊大作,橘子獨家代理台港澳市場。《天
堂M》南韓6月已率先上市,上市不到一個月時間,營收突破3,000億韓元 (約新台幣87億
元),創南韓手遊史上新高紀錄。
根據遊戲研究機構統計,《天堂M》在南韓上市首日營收達107億韓元(約新台幣3.07
億元),之後每日營收約90億韓元(約新台幣2.58億元),單月營收逾新台幣60億元,已
成為南韓當地最熱銷的手機遊戲。
3.心得/評論:
看到天堂M新聞連發,我不禁有種預感,好像每次要出貨新聞都特別多?
--
https://udn.com/news/story/7254/2739524
2.原文內容:
2017-10-05 00:40經濟日報 記者陳昱翔/台北報導
遊戲營運商橘子(6180)獨家代理的南韓手遊大作《天堂M》預計年底前上市,由於市
場人氣指數狂飆,競爭對手的遊戲產品紛紛選擇提前上市或延後上市,不願和《天堂M》打
對台,將有助於《天堂M》寡占年底遊戲市場,成為最大贏家。
遊戲產業旺季約分為寒假與暑假,寒假黃金檔期落在1、2月,遊戲商基於產品時程及
廣告行銷考量,大多選擇將新遊戲產品提前於11、12月推出,先卡位市場,因此年底往往
是新遊戲發布密集期。
今年底因橘子旗下《天堂M》來勢洶洶,不少遊戲公司預期玩家目光、消費力道將集中
此產品,導致自家遊戲產品投入的行銷付諸水流,因此不願意推出新產品,造成第4季新遊
戲數量銳減。
法人認為,手遊市場如同電影市場,當有市場高度期待的大作要上映時,其他電影作
品會選擇提前上映或延後上映,避免票房受到影響,因此其他遊戲商的市場考量亦屬合情
合理。
相較其他遊戲產品的臉書粉絲團人數大多為數千人的規模,《天堂M》臉書粉絲團開設
後短短二個月內,目前已高達14萬人追蹤,人氣指數不容小覷,預料遊戲上市後,粉絲團
人數會再擴大。
《天堂M》為南韓遊戲龍頭廠NCSOFT開發的手遊大作,橘子獨家代理台港澳市場。《天
堂M》南韓6月已率先上市,上市不到一個月時間,營收突破3,000億韓元 (約新台幣87億
元),創南韓手遊史上新高紀錄。
根據遊戲研究機構統計,《天堂M》在南韓上市首日營收達107億韓元(約新台幣3.07
億元),之後每日營收約90億韓元(約新台幣2.58億元),單月營收逾新台幣60億元,已
成為南韓當地最熱銷的手機遊戲。
3.心得/評論:
看到天堂M新聞連發,我不禁有種預感,好像每次要出貨新聞都特別多?
--
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All Comments

By Olga
at 2017-10-09T22:21
at 2017-10-09T22:21

By Una
at 2017-10-14T10:41
at 2017-10-14T10:41
跟著尬偉老師帶你上天堂

By John
at 2017-10-16T17:43
at 2017-10-16T17:43

By Bethany
at 2017-10-19T01:43
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at 2017-10-20T15:37
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at 2017-10-31T12:00
at 2017-10-31T12:00

By Candice
at 2017-11-03T18:27
at 2017-11-03T18:27
一定是要跟新聞對做

By Mason
at 2017-11-06T20:44
at 2017-11-06T20:44

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at 2017-11-11T13:49
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at 2017-12-05T15:54
at 2017-12-05T15:54
橘子散戶令人鼻酸

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at 2017-12-06T19:49
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at 2017-12-14T19:02
at 2017-12-14T19:02
馬上被拉回顧價,不是吃貨是啥

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at 2017-12-15T16:46
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at 2018-02-09T20:16
at 2018-02-09T20:16
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at 2018-02-12T04:54
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at 2018-02-15T08:57
at 2018-02-15T08:57
完全炒作話題而已 自己玩過感覺就普通

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at 2018-02-16T09:01
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at 2018-02-18T22:52
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at 2018-02-22T23:43
at 2018-02-22T23:43
多分享討論呵呵~

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at 2018-02-26T10:54
at 2018-02-26T10:54
在剩2個

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at 2018-03-01T16:03
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at 2018-03-15T14:08
at 2018-03-15T14:08
不課金還要求啥都有?

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at 2018-03-18T01:21
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at 2018-03-19T11:17
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at 2018-04-01T19:32
at 2018-04-01T19:32
這些都可預測第一個月營收一定很好,後面就不一定了

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at 2018-04-11T10:42
共勉之!
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at 2018-04-14T16:52
at 2018-04-14T16:52

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at 2018-05-02T00:04
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By Andrew
at 2018-05-02T07:44
at 2018-05-02T07:44
也沒在玩這些課金手遊 你判斷人氣的方式根本完全錯

By Valerie
at 2018-05-06T14:59
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By Kristin
at 2018-05-17T17:09
at 2018-05-17T17:09
不然跟他較真版主真的生氣桶起來也是蠻不好的

By Jacob
at 2018-05-20T05:06
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at 2018-05-24T02:57
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了盈虧自負

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at 2018-06-21T04:08
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at 2018-06-24T23:33
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