有關聯發科的展望 - 股票
By Heather
at 2018-07-24T22:53
at 2018-07-24T22:53
Table of Contents
想問這次MTK遇到的情況,是否跟之前也是類似
以當時Oppo R9情況來說
1.MTK用比高通低的價格拿下單
2.高通降價->MTK掉單
加上後來cat 7策略錯誤,失去一部分中國市佔,後來想用三星來為新晶片找出動能也沒有
不過在P60後有打入R15原本也是預期出貨不錯,但是
1.Oppo也 cost down所以找MTK合作,加上高通成本擺在那,而且R15 夢境版是舊晶片,MTK自然難賣高價,影響毛利
2.打入R15後,高通再來搶單
3.不過這次多了Oppo/Vivo下修出貨
畢竟手機市場目前看來已經飽和,不過如果兩家沒有殺到找到市佔 vs 毛利新平衡點,或者找到新的成長市場轉移目標,這個戰爭應該會持續到其中一方收手
不知這次蔡力行會給自己幾分
參考
https://goo.gl/RsbrXT
https://udn.com/news/story/7240/3268940
不知大家想法如何
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