應該對新市長連署下AP/GP上悠遊卡改革 - 行動支付
By Madame
at 2022-11-29T11:13
at 2022-11-29T11:13
Table of Contents
原文吃光光
其實這件事你應該站在悠遊卡公司的角度思考
做這件事的好處是什麼、壞處是什麼
如果各位做過商業提案
我想你們應該就能明白
最重要的問題是
上AP不管到底手續費結構如何
他總是要花錢的
這是最顯著的問題
所以要思考的問題是
悠遊卡公司能得到什麼?
由於其他競爭對手也沒有上AP
身為龍頭老大的悠遊卡根本沒有需要動
產業老大是最不願意改變商業模式的
理由也很簡單
如果可以躺著賺我幹嘛弄自己?
要是上AP談的手續費條件太差
甚至會影響自己的獲利
那為什麼要做?
信用卡業者之所以蜂擁而上去做AP/GP
是因為競爭激烈
為了搶客、為了避免客戶流失
不得不做這件事
但電子票證市場顯然沒那麼競爭
沒必要犧牲自己的獲利去執行沒什麼利潤、甚至可能侵蝕獲利的專案
我個人倒是覺得一卡通、icash更有可能做
因為後面的業者為了吸引更多用戶
才有足夠的動力去執行這樣的專案
成功後才可能逼迫悠遊卡去執行
又或者是看有沒有新公司願意做電子票證
直接一次把電支、票證結合並且跟AP/GP/SP合作
才有可能推動這個產業前進
--
其實這件事你應該站在悠遊卡公司的角度思考
做這件事的好處是什麼、壞處是什麼
如果各位做過商業提案
我想你們應該就能明白
最重要的問題是
上AP不管到底手續費結構如何
他總是要花錢的
這是最顯著的問題
所以要思考的問題是
悠遊卡公司能得到什麼?
由於其他競爭對手也沒有上AP
身為龍頭老大的悠遊卡根本沒有需要動
產業老大是最不願意改變商業模式的
理由也很簡單
如果可以躺著賺我幹嘛弄自己?
要是上AP談的手續費條件太差
甚至會影響自己的獲利
那為什麼要做?
信用卡業者之所以蜂擁而上去做AP/GP
是因為競爭激烈
為了搶客、為了避免客戶流失
不得不做這件事
但電子票證市場顯然沒那麼競爭
沒必要犧牲自己的獲利去執行沒什麼利潤、甚至可能侵蝕獲利的專案
我個人倒是覺得一卡通、icash更有可能做
因為後面的業者為了吸引更多用戶
才有足夠的動力去執行這樣的專案
成功後才可能逼迫悠遊卡去執行
又或者是看有沒有新公司願意做電子票證
直接一次把電支、票證結合並且跟AP/GP/SP合作
才有可能推動這個產業前進
--
Tags:
行動支付
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