悠遊聯名卡 7銀行「仙拚仙」 - 信用卡
By Adele
at 2012-06-20T12:21
at 2012-06-20T12:21
Table of Contents
Ref. http://money.udn.com/wealth/storypage.jsp?f_ART_ID=266698
第三期悠遊聯名卡預計7月起陸續問世,因悠遊卡已發行逾350萬卡,市場幾近飽和,7家新
發卡銀行為搶攻這塊市場大餅,準備好推出各種優惠,包括刷卡送加值金、自動加值送現金
回饋,及針對特定消費祭出優惠等。
第三期的7家銀行,包括上海、永豐、合庫、萬泰、彰銀、台灣企銀以及聯邦銀等,加計第
一、二期的8家,合計將有15家銀行可發行悠遊聯名卡。銀行指出,第三期銀行預計7月初推
出新卡,主要客群鎖定在年輕族群,及一般上班族客戶。
這次除普卡外,還有白金卡及鈦金卡等可供民眾選擇,而申請白金卡的總所得門檻,也大幅
往下調至40萬元。
據指出,悠遊卡公司與7家銀行約定,2年內發卡量須各達9萬卡以上,各銀行今年目標多設
在5萬張以下。銀行表示,由於前二期的8家銀行,累計發行卡數超過350萬卡,目前市場幾
近飽和狀態,對新發卡銀行來說,挑戰不小。
彰銀主要鎖定年輕族群,年紀約30歲上下的客群,主打娛樂、旅遊等優惠;上海銀行鎖定一
般上班族,將推出刷卡送加值金及獨家贈品等;台企銀則推出現金回饋、刷卡送保險、道路
救及機場周邊停車等優惠。萬泰銀行將一口氣發行5種卡,包括鈦金卡、御璽卡等,鎖定各
不同族群,推出不同卡別,以御璽卡來說,推出優惠包括自動加值送回饋金、電影票買一送
一等。
聯邦銀行希望結合信用卡、交通票證,與儲值消費多元化功能於一卡,目標族群為該行客戶
,促銷方案包括自動加值送回饋金、消費滿額禮等,預計發行國旅、樂活、微風、TIGER
CITY等4張悠遊「雙聯名卡」,均為白金卡以上等級。
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簡評:我比較希望可以出個悠遊visa金融卡(國泰世華) 這樣子應該可以免費換卡 因為我
舊卡掛失了!
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