味全 食安正能量 - 股票

By Barb Cronin
at 2017-12-15T19:46
at 2017-12-15T19:46
Table of Contents
https://udn.com/news/story/7241/2876827?from=udn-catelistnews_ch2
味全 食安正能量
味全(1201)在司法還給味全公道後,聚焦本業創造獲利,不斷讓社會看到味全的努力,
強化各項主力產品,繼牛奶後,每日C的生產上專業及努力,也希望讓更多消費者知道,
今天邀請天生歌姬A-Lin一起帶給大家滿滿的正能量,推出「這一刻,A-Lin為你打氣」快
閃活動。
味全指出,1998年推出每日C,是台灣第一瓶100%果汁,有別於當時市面上皆是紙盒的包
裝設計,每日C以獨特創新的透明包裝搭配大大的水果切面圖案設計,完美呈現100%果汁
的自然新鮮,成功襲捲當時的果汁市場,快速建立知名度。
雖然消費市場瞬息萬變,消費者對於健康訴求、飲品成分更為重視,每日C投入強調風味
的純粹及健康價值,主打果汁純度、無添加及嚴謹的檢驗資訊,延續消費者對於品牌的信
賴感。
走過食安風暴,雖然最終法院還給味全清白,但味全已經傷痕累累,由於近年來深具創意
,能夠觸動、感動或療癒人心的行銷內容,深深受到消費者的喜愛,這樣的字句也代表著
味全人的聲,這次透過A-Lin自創勵志又帶點KUSO的箴言,讓消費者選擇與自身經驗有感
的文案,每天替自己加油打氣。
評論:
在司法還給味全公道後,味全不斷讓社會看到味全的努力
繼牛奶收復失土後,每日C也帶給消費者滿滿的正能量
與林鳳營.全家特濃抹茶成為味全營收三本柱
--
吾開天眼覷紅塵,可憐身是眼中人 http://tinyurl.com/nqprycc
--
味全 食安正能量
味全(1201)在司法還給味全公道後,聚焦本業創造獲利,不斷讓社會看到味全的努力,
強化各項主力產品,繼牛奶後,每日C的生產上專業及努力,也希望讓更多消費者知道,
今天邀請天生歌姬A-Lin一起帶給大家滿滿的正能量,推出「這一刻,A-Lin為你打氣」快
閃活動。
味全指出,1998年推出每日C,是台灣第一瓶100%果汁,有別於當時市面上皆是紙盒的包
裝設計,每日C以獨特創新的透明包裝搭配大大的水果切面圖案設計,完美呈現100%果汁
的自然新鮮,成功襲捲當時的果汁市場,快速建立知名度。
雖然消費市場瞬息萬變,消費者對於健康訴求、飲品成分更為重視,每日C投入強調風味
的純粹及健康價值,主打果汁純度、無添加及嚴謹的檢驗資訊,延續消費者對於品牌的信
賴感。
走過食安風暴,雖然最終法院還給味全清白,但味全已經傷痕累累,由於近年來深具創意
,能夠觸動、感動或療癒人心的行銷內容,深深受到消費者的喜愛,這樣的字句也代表著
味全人的聲,這次透過A-Lin自創勵志又帶點KUSO的箴言,讓消費者選擇與自身經驗有感
的文案,每天替自己加油打氣。
評論:
在司法還給味全公道後,味全不斷讓社會看到味全的努力
繼牛奶收復失土後,每日C也帶給消費者滿滿的正能量
與林鳳營.全家特濃抹茶成為味全營收三本柱
--
吾開天眼覷紅塵,可憐身是眼中人 http://tinyurl.com/nqprycc
--
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