半數果粉用ApplePay 刷卡率高 - 行動支付
By Rebecca
at 2017-07-16T13:36
at 2017-07-16T13:36
Table of Contents
半數果粉用ApplePay 刷卡率高
2017-07-16 聯合報 記者孫中英/台北報導
行動支付在台上市以來,蘋果強勢無法擋。多家銀行都發現,只要提到感應支付,大部分
人第一個反應,都認為就是ApplePay。銀行還發現,蘋果Pay 持卡人,比預期還多。
中國信託商銀六月進行行動支付大調查,中信銀行支付經營處協理齊彥喆說,依照手機出
貨或市場流通量估算,一般都認為,蘋果與安卓手機占比不脫「二八比或三七比」,中信
銀行調查卻發現,擁有蘋果手機且已使用行動支付者占比接近五成, 「蘋果行動支付使用
者」的確比原先預期高很多。
台新已發行蘋果、三星、Android三大Pay。台新也說,蘋果Pay 持卡人綁卡快、刷卡頻率
遠比其他兩大Pay 高,但可能也跟蘋果帶動電子支付聲勢,三星及AndroidPay在台較晚上
線有關。
齊彥喆分析,有蘋果手機者更傾向使用行動支付,可能與蘋果手機族群多是中高收入的白
領中產階級有關;安卓手機主打「全客層」,年紀輕或年長者比較多,但年輕者多無行動
金融使用經驗,高齡者擔心支付安全,較不願嘗試。
https://goo.gl/fsk3Dh
--
2017-07-16 聯合報 記者孫中英/台北報導
行動支付在台上市以來,蘋果強勢無法擋。多家銀行都發現,只要提到感應支付,大部分
人第一個反應,都認為就是ApplePay。銀行還發現,蘋果Pay 持卡人,比預期還多。
中國信託商銀六月進行行動支付大調查,中信銀行支付經營處協理齊彥喆說,依照手機出
貨或市場流通量估算,一般都認為,蘋果與安卓手機占比不脫「二八比或三七比」,中信
銀行調查卻發現,擁有蘋果手機且已使用行動支付者占比接近五成, 「蘋果行動支付使用
者」的確比原先預期高很多。
台新已發行蘋果、三星、Android三大Pay。台新也說,蘋果Pay 持卡人綁卡快、刷卡頻率
遠比其他兩大Pay 高,但可能也跟蘋果帶動電子支付聲勢,三星及AndroidPay在台較晚上
線有關。
齊彥喆分析,有蘋果手機者更傾向使用行動支付,可能與蘋果手機族群多是中高收入的白
領中產階級有關;安卓手機主打「全客層」,年紀輕或年長者比較多,但年輕者多無行動
金融使用經驗,高齡者擔心支付安全,較不願嘗試。
https://goo.gl/fsk3Dh
--
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行動支付
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