刷卡看電影買1送1 將取消 - 信用卡
By Megan
at 2016-01-26T10:11
at 2016-01-26T10:11
Table of Contents
各銀行先後退出 4月起恐剩最多6折優惠價
卡友注意了,刷卡看電影享「買1送1」好康優惠,快要絕跡了。
陸續下架
【廖珮君╱台北報導】卡友注意了,刷卡看電影享「買1送1」優惠,恐只到3月底,而今年4月起恐只剩最多6折的優惠價。據公告,今年起,元大銀、國泰世華銀已取消在喜滿客京華、高雄夢時代,刷卡看電影買1送1,第一銀也取消秀泰影城的買1送1,華南銀在哈拉、in89豪華影城的優惠也下架。
目前僅剩華南銀、國泰世華銀在國賓影城,華南銀在喜滿客(京華、夢時代和絕色)、及中信銀在秀泰,3家發卡行仍力守刷卡買1送1的好康,但喜滿客優惠僅到1月底(之後擬最長延到3月底)、國賓和秀泰則到3月底。
國賓秀泰到3月底
據透露,4月起、喜滿客和國賓2大影城和合作的2家銀行(華南銀與國泰世華銀),最低恐僅提供刷卡買電影票打6折的優惠;至於中信銀和秀泰將合發聯名卡、是否會「一枝獨秀」,市場仍高度關注。
一旦「買1送1」優惠絕跡,等於卡友權益縮水,民眾也不再因卡片的優惠而辦卡,衝擊銀行的發卡量,特別是單打某卡片、享電影優惠的銀行,衝擊最大。
據透露,過去民眾最愛刷卡看電影、享買1送1的優惠,銀行也拼命推,但片商認為買1送1的優惠,反造成利潤縮水,今年紛向各大影城施壓,要求各銀行不准再推「買1送1」的優惠。
銀行主管解釋,銀行買1送1的刷卡價,多是影城用團體票的優惠價格給銀行,銀行推買1送1,2張票價、銀行只需吸收些微的價差,就可達到衝高發卡量的目的。
恐衝擊銀行發卡量
但因片商和影城是依照票房的好壞、來分拆利潤,影城和合作銀行、大舉用團體價來攬客,對片商而言、收入反減少,認為自己的好片被降價求售;但對銀行來說,則是以量制價、把餅做大,也可提高刷卡量。
銀行主管說,目前民眾刷卡買電影票、想享買1送1,多得憑當月399~1000元的「低消」簽單才有此優惠,一旦優惠縮水,自然民眾刷卡意願也降低,銀行刷卡量也會跟著減少。
據各銀行、各大影城公告,今年3月底前,華南銀寵愛紅卡、國泰世華銀悠遊聯名卡等部分卡別,在國賓影城刷卡看電影、享票價買1送1;中信銀鼎極、鈦金、御璽、晶緻卡等限4種卡別,在秀泰刷卡看電影、才享買1送1(等於1張半價)。
蘋果日報:http://goo.gl/dRZhcV
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