兩樣情!8月電支用戶數破千萬 刷卡金大縮 - 信用卡
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By John
at 2020-10-06T23:31
at 2020-10-06T23:31
Table of Contents
兩樣情!8月電支用戶數破千萬 刷卡金大縮水
2020/10/06 工商 魏喬怡 、 彭禎伶
疫情衝擊下,國人8月信用卡刷卡金大縮水,但電子支付使用戶數大躍進,已突破千萬人
大關。銀行局6日公布最新統計,截至2020年8月底止,電子支付總使用者人數達1,008萬
人,首度突破1千萬人大關,但2020年前八月國人刷卡金累計1.97兆元,與去年同期的
2.13兆元減少1,600億元、衰退幅度達7.5%。
金管會主秘陳開元表示,電子支付使用人數突破1,000萬人大關,代表我國電子支付發展
邁向新的里程碑。
為何電支用戶能突破千萬戶?銀行局副局長黃光熙分析,因為電支業者與合作通路行銷活
動吸引用戶註冊,且電支有信用卡綁定功能,就會吸引信用卡用戶來成為電支客群,可以
看到7月才966萬人,8月就增加了42萬人,穩步成長中,另外,電支業者與銀行合作,也
可增加用戶意願,累積電支市場規模。
據銀行局統計,截至8月底止,共有五家專營電子支付機構及23家兼營電子支付機構(含
銀行、中華郵政及電子票證發行機構),使用者人數最多的是街口支付,達320萬人,其
次是一卡通有266萬人、玉山銀行121萬人,而不管是當月代理收付實質交易款項金額、電
子支付帳戶間款項移轉金額、當月收受儲值款項金額約、支付款項餘額都全面成長。
儘管電支邁向新的里程碑,但今年國人消費刷卡力道明顯衰退。金管會統計到8月底止,
有33家信用卡發卡機構,總流通卡數約4,939萬張,當月簽帳金額約2,347億元,較7月的
3,626億元減少1,279億元。
黃光熙分析,8月刷卡金衰退主要是受疫情關係繳稅延期,導致7月份刷卡簽帳金額變多,
若扣除這個原因,其實8月刷卡金只是回到平時正常水準,就像2019年刷卡金也是6月衝高
、7月減少,今年則是因應繳稅延期
除了信用卡刷卡衰退,電子票證成長也趨緩。8月消費總金額達76.9億元較上月衰退0.52
%,但較去年同期還是呈現成長,增加1.85%,但卡量較去年減少,從1412萬張少了82萬
張。黃光熙分析,主要是電票8月份行銷活動不如7月多,而卡數掉下來主要是其他支付工
具影響。不過,電票(如悠遊卡)是剛性需求,搭大眾交通工具者有固定消費量,至於其
他小額消費是用信用卡、行動支付就看民眾選擇。
https://www.chinatimes.com/realtimenews/20201006005511-260410?chdtv
心得
隨著神卡紛紛跌落神壇後, 刷卡金大縮水 高達1600億
相反電支還是處女地 百家爭鳴 首度破千萬會員
玉山金控 彎道超車 更成為第三大的電支業者 真的很厲害
--
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