全家My FamiPay,27日將開通線上付款 - 行動支付
By Skylar Davis
at 2019-03-25T21:54
at 2019-03-25T21:54
Table of Contents
全家My FamiPay,27日將開通線上付款
來源:http://tinyurl.com/y5c5o59l (中時電子報)
2019年03月25日 13:07 時報資訊 【時報記者沈培華台北報導】
全家便利商店(5903)率超商之先,在2017年第一個推出自有支付工具My FamiPay後,亦將
成為首家開通自有支付工具線上付款功能的便利商店,搶先打通線上線下消費渠道,搶攻
滑世代隨時隨處都能買的商機。
從咖啡寄杯服務延伸出來的APP商品預售為全家首創服務,全年銷售已達15億元,使用人
數近2百萬。全家商品本部暨E-Retail事業本部本部長黃君毅指出,My FamiPay線上支付
功能上線後,將大幅提升會員購買商品預售的使用經驗。全家今年起會陸續開通My
FamiPay可線上購買其他商品,甚至是生活便利服務功能。
根據資策會調查,便利商店為行動支付發展最快速的場域,全家也積極搶攻新零售與科技
零售商機。全家於2017年率業界之先推出自有支付工具My FamiPay,2018年進一步與官方
APP整合,讓支付、集點、存發票一次完成。黃君毅表示,MyFamiPay於27日起開啟線上支
付功能後,等於開啟線上線下無縫接軌的無限可能。
目前My FamiPay可綁定台新銀行、國泰世華銀行信用卡,共有近30萬使用人數,到店消費
的平均客單價,為一般的2.5倍。今年上半年,將再擴增可綁卡銀行,信用卡覆蓋率可望
達到千萬張。
My FamiPay首波針對APP商品預售,開放使用線上支付的功能。黃君毅指出,從咖啡寄杯
服務延伸出來的商品預售,因具有跨店分次取、多入優惠價、轉贈等特性,已成全家業績
小金雞,年銷售達15億元,使用人數近200萬,每月平均兌換人數年增2.5倍,在開放
MyFamipay線上付,打破購買時間地點的限制後,預估將再造一波新商機。
3月27日起,消費者只要在全家官方APP中,以MyFamiPay綁定信用卡,就可一指購買商品
預售中全數商品如現煮咖啡,免到店五秒鐘完成付款,商品入APP帳戶中。
(時報資訊)
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行動支付
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