今天面板可以加碼了嗎? - 股票

By Lily
at 2021-05-03T12:15
at 2021-05-03T12:15
Table of Contents
面板跟DRAM 相較傳產commodity有個特性非常不一樣,按經濟學理來講就是它們的需求彈性
較大,需求曲線較陡。
價格上漲時,先不考慮漲價預期,會有短期囤積需求(短期原物料需求都是追漲殺跌),面
板價格漲,中長期TV MNT等需求會因漲價而下降,面板價格下跌,終端需求會成長。
相較其他原物料 塑化鋼鐵紙類等等,需求彈性沒那麼大,需求曲線較平緩,一個很簡單的
例子,比方衛生紙,一袋100你一個月用一袋,一袋200或50,你的用量變化不了多少,不會
因爲50你就用2-3袋,這些基本原物料需求相對穩定,但面板跟DRAM不是。這類電子消費品
長期只能跌,來換取出貨量成長,這也就是當初奇美誤判,以為面板跟ABS一樣可以做,最
後卻黯然退出最大的差別,ABS下去會上來,面板價格長期只能越來越低。
對照2007/2014/2017前幾次面板景氣高點,面板價格大概都是主流TV售價的1/3上下會見頂
。假設現在市場主流TV價格是600美元,面板價格已215美元了,後續要能再大幅上漲的想像
空間已非常低了。
這也是我猜CS的Jerry Su敢這裡勇敢降評的主因,這位資深分析師看面板超過10年了。10年
前是在MS王安亞旗下,後來去CS做面板分析師,老前輩的經驗有借重的價值。
至於DRAM 以前主流需求是PC時也一樣,漲超過PC成本30%就會看到品牌拔一條DRAM下來,但
現在DRAM需求主力轉為sever就大不相同了。試問面板呢? 現在70%需求還是TV ,歷史很難
不重演。
--
較大,需求曲線較陡。
價格上漲時,先不考慮漲價預期,會有短期囤積需求(短期原物料需求都是追漲殺跌),面
板價格漲,中長期TV MNT等需求會因漲價而下降,面板價格下跌,終端需求會成長。
相較其他原物料 塑化鋼鐵紙類等等,需求彈性沒那麼大,需求曲線較平緩,一個很簡單的
例子,比方衛生紙,一袋100你一個月用一袋,一袋200或50,你的用量變化不了多少,不會
因爲50你就用2-3袋,這些基本原物料需求相對穩定,但面板跟DRAM不是。這類電子消費品
長期只能跌,來換取出貨量成長,這也就是當初奇美誤判,以為面板跟ABS一樣可以做,最
後卻黯然退出最大的差別,ABS下去會上來,面板價格長期只能越來越低。
對照2007/2014/2017前幾次面板景氣高點,面板價格大概都是主流TV售價的1/3上下會見頂
。假設現在市場主流TV價格是600美元,面板價格已215美元了,後續要能再大幅上漲的想像
空間已非常低了。
這也是我猜CS的Jerry Su敢這裡勇敢降評的主因,這位資深分析師看面板超過10年了。10年
前是在MS王安亞旗下,後來去CS做面板分析師,老前輩的經驗有借重的價值。
至於DRAM 以前主流需求是PC時也一樣,漲超過PC成本30%就會看到品牌拔一條DRAM下來,但
現在DRAM需求主力轉為sever就大不相同了。試問面板呢? 現在70%需求還是TV ,歷史很難
不重演。
--
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