KOKO卡5%回饋續辦?國泰:盡力維持 - 信用卡
By Doris
at 2018-11-23T17:40
at 2018-11-23T17:40
Table of Contents
新聞來源:蘋果
新聞標題:KOKO卡5%回饋續辦?國泰:盡力維持
新聞內容:
國泰KOKO COMBO icash聯名卡指定網購、超商刷卡可享5%現金回饋,因此被譽為網購神卡
,但該優惠只到今年年底,會不會再往後延?國泰世華銀行數位銀行部協理陳冠學表示,
會盡力維持5%。
陳冠學指出,國泰世華35至60歲的中壯年客群占比為56%,高於20至35歲的新世代族群22%
,但國泰大數據分析發現,KOKO有75%客戶都屬20至35歲範圍。年輕客群數位黏著度也更
高,如全行新世代族群使用行動銀行APP占比是中壯年族群3倍,而KOKO客群更有超過一半
已綁定行動支付,且每周至少使用1次。
而數據顯示,年輕男性於網購人均消費較年輕女性高出24%,且更具「閃靈刷手」特質,
平均購物不會超過10分鐘,且主要消費在高單價3C商品;女性則主要消費在美妝、服飾上
,消費筆數雖多但單價遠低於男性。
在今年雙11購物節,11日當天使用KOKO COMBO icash聯名卡平均消費,較其他日成長10倍
以上。陳冠學認為,這是搭配電商興起,各電商都推出各種優惠活動所帶來的消費力。
此外,國泰也瞄準年輕人不定期資金需求,國泰世華KOKO數位銀行日前推出專為年輕族群
打造的「Free’s貸」,標榜可分次動撥,首次動撥後,第二次起每次最低動撥金額只要1
萬元,從申貸、對保到動用,皆能在KOKO APP內輕鬆完成,最高可貸100萬、契約最長60
期,動撥才計息,符合年輕世代消費購物的需求習慣
陳冠學說,國泰看準年輕人的資金需求,「Free’s貸」在10月上限,目前申貸金額雖然
較低,但申貸比率已經超出預期的2倍。(劉懿慧/台北報導)
新聞網址:https://goo.gl/5o5tKC
--
我話說完 誰贊成 誰反對
--
新聞標題:KOKO卡5%回饋續辦?國泰:盡力維持
新聞內容:
國泰KOKO COMBO icash聯名卡指定網購、超商刷卡可享5%現金回饋,因此被譽為網購神卡
,但該優惠只到今年年底,會不會再往後延?國泰世華銀行數位銀行部協理陳冠學表示,
會盡力維持5%。
陳冠學指出,國泰世華35至60歲的中壯年客群占比為56%,高於20至35歲的新世代族群22%
,但國泰大數據分析發現,KOKO有75%客戶都屬20至35歲範圍。年輕客群數位黏著度也更
高,如全行新世代族群使用行動銀行APP占比是中壯年族群3倍,而KOKO客群更有超過一半
已綁定行動支付,且每周至少使用1次。
而數據顯示,年輕男性於網購人均消費較年輕女性高出24%,且更具「閃靈刷手」特質,
平均購物不會超過10分鐘,且主要消費在高單價3C商品;女性則主要消費在美妝、服飾上
,消費筆數雖多但單價遠低於男性。
在今年雙11購物節,11日當天使用KOKO COMBO icash聯名卡平均消費,較其他日成長10倍
以上。陳冠學認為,這是搭配電商興起,各電商都推出各種優惠活動所帶來的消費力。
此外,國泰也瞄準年輕人不定期資金需求,國泰世華KOKO數位銀行日前推出專為年輕族群
打造的「Free’s貸」,標榜可分次動撥,首次動撥後,第二次起每次最低動撥金額只要1
萬元,從申貸、對保到動用,皆能在KOKO APP內輕鬆完成,最高可貸100萬、契約最長60
期,動撥才計息,符合年輕世代消費購物的需求習慣
陳冠學說,國泰看準年輕人的資金需求,「Free’s貸」在10月上限,目前申貸金額雖然
較低,但申貸比率已經超出預期的2倍。(劉懿慧/台北報導)
新聞網址:https://goo.gl/5o5tKC
--
我話說完 誰贊成 誰反對
--
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