5G炒作週期即將陷入困境 - 股票
By Linda
at 2018-11-20T10:00
at 2018-11-20T10:00
Table of Contents
http://www.eeworld.com.cn/wltx/2018/ic-news110121117.html
2019年5G智能手機的推出將帶來超過750美元的批發成本,零售價格將高達1000美元或以上。Strategy Analytics設備技術實踐團隊發布的一系列研究報告指出,與3G和4G手機相比,5G設備價格下跌速度將會更慢。補貼才能使大眾市場能夠買得起5G智能手機。
無論是對運營商還是設備廠商來說,5G都不是行業弊病的靈丹妙藥。未來5年可能會有很多艱苦的工作、實驗和失敗。
有充分的理由認為,向5G的過渡將導致目前的頂級智能手機製造商名單重新排序,就像2G、3G和4G一樣。
廠商必須努力實現全球化,盡可能減少市場特定的SKU(庫存量單位),從全球平台或特定的本地利基市場開始構建。而利潤流失區位於U形曲線的底部,數量在4000萬到6000萬之間,是幾乎無法實現利潤的。比如聯想、摩托羅拉,LG和中興等正處於危險境地,他們必須謹慎執行務實的5G戰略,否則將面臨巨大的損失風險。由於分別在中國和美國的業務有限,三星和華為都面臨著保持5G增長的挑戰。
http://2.eewimg.cn/news/uploadfile/2018/1101/1541063673278786.png

Strategy Analytics高級分析師Ville-Petteri Ukonaho評論說,“5G在短期內對大多數廠商來說風險大於回報。 我們認為,對於5G上升速度和設備價格/性能曲線斜率保持謹慎態度是至關重要的。與當前一代智能手機不同,5G設備需要進行大量改良才能提供最佳性能,包括新芯片組和額外的天線。 5G設備將是最複雜和最昂貴的設備。”
Strategy Analytics新興設備技術研究總監Ken Hyers對此表示贊同:“期望消費者急於購買比他們之前的手機更大,更昂貴的5G智能手機不太現實。 例如,只有9%的中國客戶購買批發價格在500美元及以上的手機。 如果沒有來自中國的規模來推動設備價格降低,那麼運營商和設備廠商的5G預測能否真正實現其雄心壯志? 除非有人縮小與4G性能的差距,否則較慢的滲透將是一個真正的威脅。”
Strategy Analytics高級副總裁David Kerr補充說:“移動行業的歷史告訴我們,從一代無線技術到下一代的每一次轉型,都會有至少有一家頂級供應商亂了陣腳,並且市場份額暴跌(摩托羅拉和諾基亞)。 華為會成為下一個嗎? 或者說三星在中國欠佳表現在會讓它變得脆弱嗎?”
心得:今天看到的另一篇5G報導,內地也開始出現一些短期內不看好5G的看法了,難道5G真會捲起另一波”科技海嘯”嗎
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