108年11月信用卡業務統計 - 信用卡
By Zanna
at 2019-12-22T11:30
at 2019-12-22T11:30
Table of Contents
https://bit.ly/2MiqnjI
https://imgur.com/tfrw0SM
從發卡量來看,
這個月是富邦很認真在衝卡量,到處都在打 J卡
(富邦集團員工表示: )
但是動卡率沒有跟上,反應出來的是有效卡率掉了滿多,
可能和人情卡有關?
玉山和台新持續在大發卡尬車,一二名沒啥特別動作 (瞎皮卡 表示:
永豐在漢神卡換發10月結束後回復正常,
證實大暴衝是換發的效應,其他卡如大戶還是正常申請數字和審核流程,
並沒有像其他家衝熱門卡般快
十二月一號漢神卡停用之後,預估會輪到停卡數字大暴衝
花旗卡數持續逃走中
金額來看
簽帳金額玉山快要追上中信了,差距不到1%
相比其他前幾大行,富邦的循環餘額比例明顯低了一截,
分期餘額比例卻高了許多,不曉得是不是通路策略的差別(自家MOMO的網購、電視?
遠東的卡循分期和預借持續高比例
外銀的渣打匯豐平均簽帳金額持續較高,花旗星展就和國銀前段差不多
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信用卡
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